Privacy Policy

Effective Date: November 11, 2024

Hurt & Co, LLC and affiliated entities is committed to protecting your private information on our website. This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online.

PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. When using or registering on our site you may be asked to enter your name, email address, phone number or other details to help you with your experience. If you choose to provide us with this information, you are giving your consent for your information to be used, processed and disclosed as set forth in this policy. If you choose to not provide your personal information, you may not be able to use our services.
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Scope of policy

The practices described in this policy refer only to the collection and use of your personal information on our website(s). Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites.
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How we collect information

We collect the following personal information from you when you use our website(s):

Information that you provide to us about yourself

We collect information from you when you register on our site, fill out a form, respond to a survey, Use Live Chat, book and appointment, or enter information on our site, such as:

Contact Information, such as name, email address, mailing address, or phone number;
Health information, such as conditions, treatments, and medications;
Demographic information, such as age, education, gender, interests and zip code;
Billing Information, such as credit card number and billing address;
IP address.

If you do not provide this information, we will not be able to provide the Services to you.

Information collected automatically

When you interact with our website and services, we automatically collect certain information to enhance your experience, analyze usage patterns, and improve our offerings. This information may include your IP address, browser type, device information, and browsing behavior. We utilize the following third-party tools to assist in this data collection:

Google Analytics: This tool helps us understand how visitors engage with our website by collecting data on page views, time spent on pages, and referral sources. Google Analytics uses cookies to gather this information.
Google Ads: We use Google Ads to manage and track the effectiveness of our advertising campaigns. It collects data on ad interactions and website visits resulting from our ads. This information helps us optimize our marketing strategies.
Facebook: Facebook tools allow us to track user engagement with our website and advertisements on the Facebook platform. This data helps us tailor our content and advertising to better meet your interests. You can adjust your ad preferences in your Facebook account settings.
Webflow: Our website is built on the Webflow platform, which may collect technical data such as your IP address and browser type to ensure proper functionality and security of the site.
Momence: We use Momence to manage scheduling and bookings for our services, and for marketing and communication activities. When you interact with our booking features, Momence may collect information such as your name, contact details, and appointment history. This data is used to facilitate and manage your appointments effectively.
IntakeQ: For our online intake forms and practice management, we utilize IntakeQ. IntakeQ collects information you provide through forms, including personal and health details necessary for your care. This data is stored securely and used to streamline our intake process.

These third-party tools may use cookies or similar technologies to collect and analyze information about your use of our website and services. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.
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How we use your information

We may use the information we collect from you in the following ways:

Service Provision and Personalization: We use your personal and health information to tailor our services, including physical therapy, gym, and personal training programs, to your specific needs. This includes scheduling appointments, customizing training plans, and ensuring that our services meet your health and fitness goals.
Communications: Your contact information allows us to communicate important updates about your appointments, services, billing information, and changes to our policies. We may also send reminders, promotional offers, and health-related tips or resources to keep you informed.
Billing and Payments: We use your financial information to process payments, manage billing, and provide receipts. We may share this information with authorized payment processors as required for transactions.
Compliance and Legal Obligations: As a HIPAA-compliant practice, we adhere to federal and state laws governing health information. Your data may be used to comply with reporting obligations, audits, or other legal requirements and to fulfill our HIPAA obligations, such as maintaining privacy and security measures for your health information.
Website Optimization and Marketing: Non-personal information collected through our website is used to optimize your experience, improve site functionality, and enhance our services. This may include analytics and marketing activities to help us understand user behavior and deliver more relevant content and advertising.
Security and Fraud Prevention: We use your information to maintain the security of our systems, prevent unauthorized access, and protect against fraudulent activities that could compromise your data or disrupt our services.

In the event that we send an email advertisement to you, you will have the opportunity to opt-out of future communications. Please allow 30 days for us to process your opt-out request. If you choose to opt-out of advertising communications, you may continue to receive emails confirming appointments, product orders, and other business-related emails regarding activities initiated by you.
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How we share your information

We share information with service providers, as required by law, and in connection with the protection and enforcement of our legal and contractual rights.

With Service Providers: We share your information with third parties who perform services on our behalf to support our business operations. This includes payment processing, appointment scheduling, customer service, marketing communications, and conducting research and analysis. These service providers are authorized to use your information only as necessary to provide these services to us.
With Public Authorities or Law Enforcement: In certain situations, Hurt & Co, LLC may be required to disclose personal data in response to lawful requests by public authorities, including for national security or law enforcement requirements. We may also disclose your personal information as required by law (such as to comply with a subpoena or other legal process). Additionally, we may share information when we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, to investigate fraud, or to respond to a government request.
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We do not sell, trade or rent your personal information to other organizations.
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Cookies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and personalize content. Cookies are small data files placed on your device when you visit a website, allowing us to recognize your device and collect certain information.

Types of cookies we may use

Essential Cookies: These cookies are necessary for the website to function correctly and cannot be disabled in our systems. They include cookies that help with security, page navigation, and access to secure areas of the website.
Performance and Analytics Cookies: These cookies allow us to monitor and analyze website usage, helping us understand how visitors interact with our site. We use tools such as Google Analytics to improve site performance and enhance user experience.
Functional Cookies: Functional cookies allow us to remember choices you make, such as language preferences, and provide enhanced, personalized features to improve your experience on our website.
Advertising and Targeting Cookies: These cookies track your browsing habits to enable us to show advertisements that are more relevant to you. They may also limit the number of times you see an ad and help measure the effectiveness of our marketing campaigns. We use tools such as Google Ads and Facebook to support these advertising efforts.

Managing cookies

You can control the use of cookies through your browser settings, which allow you to delete or block cookies. Please note that disabling certain cookies may affect the functionality of our website and limit your experience. For more information on managing cookies, visit your browser’s help menu or settings.

By continuing to use our website, you consent to the placement of cookies on your device in accordance with this Cookies Policy.
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Policy regarding children

The services on this site are not intended for use by children under the age of 18. In compliance with the Children’s Online Privacy Protection Act (COPPA), Hurt & Co, LLC and affiliated entities do not knowingly request or collect personally identifiable information from children under the age of 13 without parental consent. When we do collect information from children under the age of 13 with parental consent, we will not share their personally identifiable information with third parties.
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California privacy rights

Where applicable, this company complies with the California Consumer Protections Acts (CCPA). In addition to the rights stated within this policy, California residents have the right to:

Request that covered businesses, and their direct service providers, to delete personal information collected about them. Deletion is not required if the covered business needs the personal information to complete the transaction for which it was collected; to comply with a legal obligation, such as a record retention requirement; to protect against malicious, deceptive, fraudulent, or illegal activity; or to identify and repair errors that impair existing and intended functionality.
Opt out of the “sale” of their personal information.
Not be discriminated against for exercising their CCPA rights.
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Changes to this Privacy Policy

We may need to update this policy from time to time. We encourage you to periodically review this page for the latest information on our privacy practices.
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Privacy questions/feedback

If you have questions or concerns about this Privacy Policy, please contact us at hello@hurtandco.com

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